Disneyland will be Halloween-themed from Sept. The announcement of the revamped Magic Key program comes at one of Disneyland’s most popular times of the year: the holidays. Goodwin said Disney isn’t a “completely” magical place anymore: “I don’t mind paying money for magic, but that’s not what we receive anymore.”
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“We’d rather be able to make more reservations at a time or have free access to Genie+,” a fastpass system that for $20 a day allows park-goers to skip the line for the park’s most popular rides. “We don’t care about parking discounts at all!” she said, referring to one of the benefits. She’ll be renewing her family’s passes this year but was hoping for more family-friendly benefits. Goodwin said she likes the flexibility the passes provide along with the discounts on merchandise purchases. She said her family was saving money to visit the parks and instead used it to purchase the passes to become first-time pass-holders. Jessica Goodwin and her family had just moved to Sanger (Fresno County) last year when the Magic Keys were made available. Why chip away at that loyalty with these changes?” “Pass-holders are your most loyal customers. He said that pass-holders used to get more benefits when they bought the top-tier passes, but slowly those benefits are being stripped away.
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“I think that pass (Believe Key) was the best one and now we are forced to upgrade or downgrade, which is frustrating,” he said. Although he’ll be renewing his family’s passes, Thompson said he feels like Disney is disrespecting its most loyal fans.
Noel Thompson, a resident of Visalia, said he and his family have been annual pass-holders for 11 years and bought last year’s Believe Key the day they were released in August 2021. “Key-holders are some of the most faithful collectors and consumers of merchandise.”ĭisneyland could not be reached for comment for this story.
“Customers do not appreciate being told they aren’t valuable because they are viewed as spending too little,” Boswell said. 10.Ĭhapek explained that there were more annual pass-holders in attendance at the parks than single-ticket purchasers - which ate into Disneyland’s profits. CEO Bob Chapek angered some fans when he said that Disneyland had an “unfavorable attendance mix” with Magic Key pass-holders in a third-quarter earnings report released Aug. Jenale Neilsen alleged that Disney’s limits on Magic Key reservations and the number of pass-holders who can visit during a single day resulted in more block-out dates. The remaining keys kept their same names, but the price of each increased between $50 and $150.īlock-out dates have become a controversy as a Disneyland Magic Key holder filed a $5 million lawsuit in November against Disney for “deceptively advertising no block-out dates” on behalf of all Magic Key holders. Now, even such top-tiered pass-holders cannot visit Disneyland’s parks on any day of the year. It replaced the Dream Key with the Inspire Key and raised the price tag by $200 to $1,599 - while also removing one of the biggest benefits: no block-out dates. 16, Disneyland revised the Magic Key program and raised prices for anyone wanting to renew them. In May, Disneyland abruptly paused new sales of Magic Keys. The program proved to be popular, maybe too popular: By the end of last year, the Dream and Believe keys were sold out. The Dream Key was the top-tiered pass with the most benefits and no block-out dates, meaning the holder could visit the park any day of the year. Under the original Magic Key program, people had a choice of purchasing one of four annual pass types: the Dream Key, the Believe Key, the Imagine Key and the Enchant Key. “I am highly dissatisfied.”ĭisneyland introduced the Magic Key program in August 2021 after scrapping its annual pass program while the park was closed due to the COVID-19 pandemic. “The current program is filled with uncertainty and has no transparent benefits or reasonable expectation of when visits can occur,” the Buena Park (Orange County) resident said.
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